Hello, my name is Samuel, but you can call me Sam (and my stage name is Subtle B… I know it’s a lot). I’m the Director of Creative Strategy, which basically means I help with all of the art stages and advising each process. I recently graduated from San Jose State University with a B.S. in Business Administration, Human Resource Managment. While I may have a business degree, I’ve always pursued my artistic expressions in addition to education. 

        Music has always been an integral part of my life but the first art form I worked on was actually short stories! In elementary school, I was an avid reader that was always engrossed into fantasy novels about magic or dragons. I sought to create worlds and tales of a similar genre and pondered how to give an immerse experience. Now, words and communicating feelings are a core part of myself as a creative. It’s a challenge to convey emotions through lyrics and have the audience feel a certain way. I’m happy to join George on this journey to create a platform for emerging artists everywhere.